Online presence has become one of the crucial factors of success on the global market. Regardless of the size of the company or the activity it deals with, you have to be present online. By investing in a website, you are no longer limited to your city or country. Your company is easily and quickly available to everyone in the world. The website is a mirror of the company and it can be accessed by anyone with an internet connection. A good website is the one that your customers can easily find on the Internet and it communicates with them. Website saves your time, as it realizes contacts with customers all day and night allowing you to focus on other important tasks.
Everyone involved in building a website want it to stand out from other websites. Clients want to stand out from the competition and to impress potential customers. Designers strive for originality and to impress other designers. Developers want a success story in their portfolios and a good looking website can surely help with that. Reasons may be different, but the goal is the same.
Big businesses are very aware of the importance of online presence. Actually, big businesses are the ones that set such high standards. They are the reason why you can’t just pay a neighbour’s kid a few hundred bucks to make you a website for a shoe store downtown. On the other hand, they are also the reason why many small businesses quit before trying.
Small business owners are aware of the amount of money that big businesses are putting into their online presence. They don’t want to be just a funny little website on the last page of Google search. Small businesses are often afraid that building a website may be too expensive. They are worried about finding a reliable team to outsource their project to. But most of all, they are doubtful about how it will turn out. They don’t want to spend monthly revenue just to look average.
The first thing you need to think of is your website’s purpose. So, how do you begin to shape a purposeful company website? What type of functionality will you need? Customer accounts, log in/register, cart and checkout options? Look at your competitors and learn from their mistakes. Establish a goal and keep referring back to it.
There are many tools and guides for you to help you create your own webpage all by yourself. Using website builders is a quick and easy way to get a below average online presentation, but it won’t make your website stand out. Most likely it will end up looking like a “me-too” site that lacks originality. Breaking free from the pack with new and innovative features can give your site a personalized touch and bring it more in line with your overall vision.
However, creating a good and reliable website requires skills and expertise. Don’t forget your time counts as a resource when you’re bootstrapping a small business. It would be wise to go with professionals. When you hire a company you are buying your life back by paying professionals to deliver results. Otherwise, you would spend countless hours banging your head against a wall or teaching yourself a new skill that has nothing to do with your profession.
It’s important to keep up with online trends. The Internet is constantly changing. Successful formulas for making sites from the past can be counterproductive in the future. Yes, you CAN create a website that stands out. Consistently producing original, or at least original-feeling work doesn’t happen by inspiration or by luck. It happens with planning and a lot of effort. Here are four approaches you can use to make your website stand out.
- Design has to be perfect. Your site needs to look good. If your site looks like it was built in the 90’s, it’s time for an update. Innovation isn’t always a requirement for the project, so it’s up to us to come up with something fresh. Keep a consistent look and feel & make important elements obvious.
- Quality content. People don’t read websites, they scan them. Write short, scannable paragraphs. Write plainly and humanly. Technical language is more likely to scare your visitors than to impress them. Give them value and be relevant. Go overboard in creating the best possible content for your potential clients.
- It has to be user friendly. The simpler the structure of the site, the easier it is for users to navigate. Each section needs to tell a story. Any page on your site should be within three clicks of any other page on your site. Your navigation should be intuitive and simple. There shouldn’t be too many calls to action on a website. You don’t want to be annoying. Start from the super simple layout you can imagine and than add components that are necessary. In the end you’ll be surprised how hard is to keep it simple.
- Optimize for mobile. Studies have shown that visitors are five times more likely to leave a site if it isn’t mobile-friendly. Mobile version demands prioritization— so there’s only space for what’s crucial. Links should have a large touch area, because mobile users navigate trough website using a finger.
Quitting is much worse than failing. If you make it somehow, it’s because you didn’t quit before magic happened!
If you fail, there is always a way to fix things up. Choose professionalism.