Your Business, Digital Marketing and Global Warming

by Petar

November 1, 2019

“The ocean is rising, but so are we”. In light of past public events related to global warming and pollution, many companies, institutions, and individuals are striving towards more environment-friendly practices. The sustainable mindset of western consumerism has been rising in the past couple of years. Did you know that, according to Nielsen research, a whopping 81% of international respondents agree that companies should do their best to help the environment? 

Consumers are today more aware of the brands they shop from than ever before. With their contemporary mindset drenched in worry about global warming, they can easily rearrange their priorities on which brands to shop based on how much eco-friendly they are. 

This does not only count for big brands, but also for any small business that’s got competition and needs any possible way to stand out and take the advantage. Having your business aligned with green practices is a great selling point, besides, of course, helping our home - planet Earth.

Being an eco-friendly software solution company, we listen to the opinions of the general public (consumers), and have decided to share with you some ways on how your business (big or small) can step up to sustainability when it comes to digital marketing and websites.

Is Online Digital Marketing more eco-friendly than traditional marketing?

The shortest possible answer is simply “Yes”. How?

Doesn’t matter what type of business you have, whether it’s selling certain services or manufacturing and selling products, you need a quality promotion strategy that also has as little as possible effects on Earth’s natural resources. By switching to digital marketing, you contribute to less use of paper for printing.

A lot of traditional marketing, from flyers to booklets, calendars or magazines, relies solely on printing. Printing demands a lot of paper, which requires a lot of trees to be chopped down. But besides trees, it requires ink and distribution.  According to United States Environmental Protection Agency, 14% of 2010 global greenhouse gas emissions is caused by transportation. For a piece of wood to become paper and later on promotional materials require a lot of transportation.

With digital marketing, there is no tree chopping, transportation, or carbon emission involved, which will easily make your brand more eco-friendly and likable for modern consumerism.

Besides its more eco-friendly nature, websites and digital marketing inherently have a broader and more targeted reach. The results are also way more easy to track and measure. It’s the 21st century, after all, even only owning a website is not enough.

A more eco-friendly website

A website of your business is the core of your digital marketing strategy. If you want to use online digital ads, you need a place online for your possible customers to learn more about your business and what you have to offer. This is usually a website. But, did you know that websites have to be made to be more eco-friendly?

When you visit a website, it’s host server needs to deliver images, text, videos, and files that are stored in their data centers. It takes energy to deliver those files, thus leaving a carbon footprint. The key to an eco-friendly website with a low carbon footprint is well optimization. 

This doesn’t only help reduce the amount of energy needed to load a website, but also makes a website load faster. This results in higher quality user experience and more satisfied visitors.

LKnet has years of experience in web development and digital marketing, which can only contribute to your businesses more eco-friendly and efficient online presence. We would love to work with you on your next web development project. You can start our collaboration right now, but contacting us and scheduling a meeting.

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