According to a study of 4,000 people, more than 50% of people check their phones at least 50 times a day. Also, 53% of people check their phone up to 15 minutes after waking up. Having these interesting facts in mind, we have come up with 7 reasons your business needs a smartphone application.
- Standing out
When talking about having an app to boost your business, have in mind that many companies haven’t opted to do so. This is a rather good situation to take advantage of and keep your company moving forward. You would surely get ahead of your competition, because having an app makes your business stand out, be innovative and original.
Apps could nowadays be seen as a more responsive mobile version of a website. They are much easier to manipulate with. And if your customer has your app installed, that app and therefore your business will surely stand out.
- Engaging with customers
As mentioned in a previous section, apps are rather easy to manipulate with. They are always at your customers’ fingertips (literally) and can be a quick and effective way for them to approach your business. And vice-versa, you can easily notify your customers about what your company is offering. Mobile apps support strong connections between your business and customer.
If you develop an app just to make your business more accessible to customers, this could easily show them how engaged you are to them. It also shows how creative your company is. Customers will engage to you as much as you are engaging to them.
- Branding and Recognition
Having an app can greatly improve your brand’s awareness and it contributes to general recognition of your business.
If the concept of your business allows you to, you can use your app and connect it with social media. Users willingly share links to their favorite sites, blogs and product. They also like to give feedback and share their experience with products they are using. If they are satisfied with what you are offering, and if your app is done in the right way, customers can easily share their experience with their online friends using the app.
People tend to make consumption decisions based on which brand is trending on their social media. With an app using this feature, your visibility and brand recognition and overall revenue could increase.
- Direct approach
Through a phone application, you are directly connected to all customers individually. You directly send them offers, notifications and similar, where in the other hand they can easily approach you. User friendly, quick, and easy is exactly what you want to offer to your customers when talking about mobile apps. You want to create a concept that would make them keep using application for a long time.
This is rather good approach to increase sales, since you can directly push notification. This way you can motivate and inspire your customers to make immediate orders. This channel for promotion is cheap and reliable, and totally in your control.
If customers have your application installed on their phone, there is a higher chance that they will rather chose you over a business that does not have an app. This would happen because they would be seeing your logo at their screen almost whenever they unlock their phone.
In addition, if you develop your app in such a way so people would recommend it to others, it could easily increase exposure of your business to other possible clients.
- Revenue Boost
Even though phone app may seem costly, they are most likely to quickly pay off and increase sales. It is rather simple! If your app is generally good and functional and is created in a such a concept where both you and customers benefit, it would definitely bring more clients; more clients result in more orders, which leads to increased earnings. You can also easily boost your website traffic!
- Analytics, Location Tracking (120)
By utilizing your mobile app in the right way, you can quickly gather important information for further analysis. You can keep track of what product is selling the best, or in what section of the app your customers spend the most time. And also which functions are more or less popular.
With these statistics you can greatly improve your customers experience and further develop your business plan.
Including a location tracking in your app can give you another way of targeting customers. You can use location tracking to notify customers about special discounts and promotions in the nearby stores.
The choices you make today are going set the base for the future of your business. It’s on you to opt whether you’d like to be one of the first.
There truly are many reasons how a mobile app can boost your business, but many are still concerned whether a mobile app is a good investment. There is a strong competition in every business sector, and in the sea of different companies, it can be hard to stand out. If the idea is conceived the right way, and your app is developed in the best way possible, there is no doubt a mobile application will greatly contribute to you and your business. There are many ways to implement your app to boost your business, with creativity being the only limit.
The app development is better left to experts! And we can say that with our experience and our talented and devoted team, we are trustworthy of bringing your future application to life.
Why don’t you tell us more about your project idea?